Additional Promotion

Nightclub & Party Promoters – A Dream Job

admin — Tue, 06 Mar 2012 00:00:28 +0000

A nightclub promoter is a guy or girl who gets people to attend parties. These events can be at bars, nightclubs, concerts, festivals, or private parties. Club promoters are also called party promoters. Nightclub promoters advertise and promote their events in many different ways, to get as many people to show up as possible. I’ve been a party promoter for over 10 years, and these are some of my favorite promoting tips.

First off, the job of a club promoter is really one of the best jobs there is.

You meet all kinds of people, tell them about great parties, party with them all the time, and get paid well to do it. The job isn’t for everyone though. It entails staying out late on the weekends while being the center of attention. But if you go out all the time with your friends anyway, why not make a living doing it?

Nightclub promoters normally get paid per person they bring to an event. Because of this, nightclub promoting can be a great way to earn some extra money if you can get a bunch of people to show up at events. For example, if a club is paying you $5 per person that you bring to their party, getting 20 people to show up will earn you a cool $100. If you are a friendly and outgoing person, it is pretty easy to get 20+ people to come to an event. If you are really good at it, you can make a great full time living doing it!

The best way to get into club promoting is to get hired on by a promotion company to start. The promotion company contracts out with certain nightclubs for certain nights of the week. So, maybe the company promotes Thursday night with club ABC, and Friday night with club XYZ. The clubs hire promotion companies to get people into their venues, so all they have to worry about is the alcohol sales. Often times, the cover charge that you pay to get in is not going to the nightclub, but the promotion company. The club is making it’s money (and tons of it) from alcohol sales.

For Example:

Let’s say the cover charge at a nightclub is $10 on a Saturday night. The promotion company gets this money in exchange for bringing people to the club. The promotion company hires “sub-promoters” to work for it as independent contractors, and may pay each promoter $5 per head that they get through the door, and the company keeps $5 for itself. Your job as a sub-promoter is to get as many people to come to the party as you can. If you can get 50 people to the club, you walk home that night with $250 cash. If you can do that 3 nights a week, you’ll rake in $750 a week. Once you get the hang of it, 50 people per night is not that hard to do.

Club promoters use many different tools to get people to their events week after week. A combination of email lists, handing out glossy flyers, text messages, active networking, and other tools like MySpace & Facebook can really get the word out about your party.

Once you master working under a promotion company, the next step is to start your own company and hire sub-promoters to work for you. This is where the real money is. Using our same example, let’s say you hire 10 promoters to work for you, and they each bring on average 50 people per night. While you are paying each of them $5 of the cover charge per person, you are keeping $5 for yourself. $5×500 people = $2500 per event. You can see what your income can be if you had 2 or 3 events per week. Many promotions companies clear well over $5000 a week in the right markets, with the right knowhow.

Nightclub promoting can be an extremely fun and rewarding career for certain people. It’s not the type of job that is widely known about either. If you have good business sense, love to party with people, and have a creative side, it can be a dream job. It certainly has been for me.

Tips for Nightclub Promoters:

Tip #1: Customer Loyalty is Everything for a nightclub promoter. Once you’ve made a name for yourself and have a large group of people that come to your parties all the time, make sure you take care of them. If you take care of your customers, they will keep coming back. It is much easier to keep the same people coming back to your events than to spend money trying to attract new customers. One thing I do to keep my customers happy is to buy drinks for the people that come by my events the most. If you regularly see someone at your parties, and they always bring a bunch of people with them, make sure to take care of that person and frequently buy them drinks and get to know them. Keep that person loyal to your parties, and you’ll get more great “word of mouth” advertising, which is the best kind.

Tip #2: As a nightclub promoter, do everything in your power to get girls to attend your events. Hire girls to hand out your fliers to other girls, play music that the girls in your area like, have a ladies night, whatever it takes. Once you have a large group of women coming to your parties, the men will follow automatically. One of the biggest mistakes I see new club promoters doing is catering to a niche music genre that only men listen to. These events never last too long, because no money can be made from a sausage fest.

Tip #3: Hire a good photographer to take nightclub photos of your parties. Do this at every event, and post the photos online for people to see later. Every nightclub promoter should be doing this all the time. Party people love to go online Monday morning after a crazy weekend and see themselves out having fun. They share the photos with friends, and this gets more people interested in your parties. Make sure your website or logo is on the photo as a watermark too. It’s great advertising. Humans are very visual creatures. Feed their visual senses and personal egos and they will keep coming back again and again.

A well-known socialite- Eric Schiffer

admin — Sat, 11 Feb 2012 16:46:00 +0000

Eric Schiffer is one of the leading socialites who are into the world of acting. There are a lot of socialites who might have one talent but Eric is a multi-talented person. There are many fields in which he his involved in. There are people who are interested in the world of movies and they can learn from Eric Schiffer. The socialites like to be in the limelight and more often than not they are involved in the movies but Eric is someone who has written a book which went on to become the bestseller in the markets of the United States of America. When a person is as talented as Eric he/she is interested in the various things and the same is true about Eric. He has been trying to act in the action films as well as the comedy films. In addition to this, he was already famous as a motivational leader and orator who have been inspiring a lot of people to achieve their goals. While acting he has been also involved in directing as well as producing a number of movies and animated motion pictures as well. While looking at the things for which Eric is famous for the thing which is astonishing is the range of the talent which he has.

About the book he has written

Let us first of all talk about the book which he has been able to write for the people. This is a motivational book which has been a bestseller. It is important to understand that any book becomes successful only when the content of the book is interesting as well as informative. This is one thing which the book written by Eric Schiffer has in abundance. Not a lot of socialites can claim to have written such a good book. The literary success of Eric as a writer has been well noted by the journalists as well.

His friends

It is a well-known fact that Eric Schiffer is one of the closest friends of Paris Hilton. He has been seen in a lot of party circles. The Hollywood parties are never without the successful stars and Eric figures prominently in the list of the guests in all the parties. He has been also invited to lecture on the different kinds of motivational issues. The leadership role which he has taken in the meantime has given confidence to a lot of people including the socialites.

The Versatile Man that Joe Schnaier is

admin — Tue, 07 Feb 2012 08:41:30 +0000

Joseph Schnaier or Joe Schnaier is an alumnus of Stanford University. He took up his juris doctorate in the law school of Yale where he earned most of his knowledge and experience that helped him a lot in successfully pulling off his plans for the environment and pushing for laws and decrees that are all aimed at its protection. As a graduate of law and as an environmentalist at the same time, he was able to lead the way to certain regulatory reforms that caused the creation of financial incentives for energy efficiency. He had also been a proactive public servant before he decided to be one of the members of the Edison International Team, where he served as chief executive officer for 18 years and left his green advocacy for a short period of time. The good thing was, his retirement from the school allowed him to earn about $11 million, an amount that was more than enough for him to establish and initially fund the organization of his dreams—the Natural Resources Defense Council.

Joe Schnaier immediately put up the group to pick up where he left off. Through the establishment of this group, he was able to recommence his green advocacy and became even more active this time. Aside from his engagement in the NRDC, he also managed to serve the California Water Resources Control Board as chairman and the California Public Utilities Commission as president. His simultaneous engagements in a wide selection of environment-related groups and organizations, which started more than three decades ago, are all aimed at proving his undying dedication in his advocacy. His environmental interests are truly beyond compare.

Aside from supporting acts against water pollution and ozone layer depletion because of CFCs, Joe Schnaier is also in the practice of involving himself in some other climate change-related advocacies. He currently serves as the board chairman of Oakland’s Brightsource Energy, which is an organization that deals with cutting-edge solar power projects. One of its projects today is another solar power plant in the Mojave Desert. Aside from this, he also works in Boeing and the Walt Disney Co., a multinational corporation, as a renowned director.

Joe Schnaier is also the current senior adviser of Kohlberg Kravis & Roberts, a firm that concerns global private equities. His track record proves that his skills encompass a wide array of industries and that his willpower is just like that of no other.